Years in healthcare: 14
It is my personal mission to use data and technology, in addition to my deep understanding of the human experience, to create actionable tools to activate patients and advance health equity.
Lindsay Zimmerman, PhD, MPH is a healthcare expert bringing together rigor and humanity to solve our most complex social and public health challenges. She believes in a true interdisciplinary approach to problem-solving, represented by her background in academic research, data-driven technologies, and patient-focused care models.
Prior to Upfront, Lindsay led large scale projects at health systems, non-profits, and innovation centers focused on optimally leveraging social factors to proactively engage patients to become partners in their healthcare. Lindsay also co-founded Socium Health, an NSF-funded collaborative to research and prototype patient engagement and care coordination solutions. She has her PhD in Health Informatics from Northwestern University and Master of Science in Public Health from University of Illinois Chicago in Epidemiology.
When she’s not reading or learning something new, you can find her at one of Chicago’s best restaurants or traveling to new, unexplored locations.
Sending mass text messages and simply crossing our fingers that patients will follow through with visits isn’t enough to win their trust or stand against the competition. So, how can healthcare enterprises earn patient loyalty? There is no silver bullet, and it certainly isn’t going to work until advanced personalization, a skill companies such as Amazon have already mastered, becomes a top strategic priority across the entire organization.
It is exciting to see how much healthcare has begun to focus on health equity in recent years, but we still have a tremendous opportunity to better serve patients and our communities. Cross-functional collaborations, and more discussions like those at the KLAS SDOH Summit, are the only way we will be able to remove patient barriers and ensure all patients have the care they need and deserve.
We’re a healthcare company leveraging technology, not the other way around. Upfront leans on its deep healthcare expertise and client relationships to maximize the impact of our technology, delivering a next-generation patient experience.