Shashin Chokshi

Vice President of Product

Shashin Chokshi is an operator with over 10 years of experience across enterprise software and digital health. Throughout his career, Shashin has focused on building products and teams that use data and design to motivate healthy actions.

At Upfront, Shashin leads product, data science, and design. Prior to Upfront, Shashin built and led data and product management teams at Outcome Health and Nomis. Shashin started his career as the co-founder of Moneythink, a nationally- recognized technology non-profit building financial tools for young adults.

Shashin has a BA in Economics and Political Science and a Masters in Biomedical Informatics from the University of Chicago. Shashin’s graduate work at UChicago focused on building digital tools to asynchronously manage chronic conditions. As part of this work, Shashin co-founded Socium Health – a NSF-funded research group of physicians & data scientists focused on proactive outreach & care coordination.

When he’s not reading or tinkering with data, you can find Shashin outside – skiing, climbing, and exploring rivers in the PNW on his kayak or with his fly rod.

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