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Take the Psychographic Classifier Quiz

Psychographic segmentation is a powerful method used to uncover your patients’ core beliefs, values, and motivations. At Upfront, we enable healthcare enterprises to gain detailed patient insights to hyper-personalize care and communications — helping our partners achieve outstanding clinical and business results. Curious about how you make healthcare decisions? Take our Psychographic Qualifier Quiz and see Upfront’s psychographic segmentation in action.
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Which Segment are You?

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Omnichannel personalization powered by psychographics

The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting patients by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.