Powered by psychographics and behavioral science
Drive unprecedented patient activation to optimize health behaviors and motivate them to get care.
Healthcare is undergoing a transformative shift
Upfront fuses proven behavioral science with our proprietary psychographic segmentation model to influence consumer behaviors and meet patients where they are.
We leverage psychographic profiles to understand patients’ lifestyle, motivations, and engagement preferences to deliver hyper-relevant messages designed to trigger action.
Our advanced analytics enable healthcare organizations to achieve superior personalization and powerful health outcomes at scale, one patient at a time.
See where you fit in.
Our five psychographic segments detail a unique set of motivations and behaviors requiring a different engagement strategy.
Self Achiever
21% of all patients
Focused on goals and measures.
Responds more in AM
Proactive in scheduling preventative care
Balance Seeker
15% of all patients
Focused on choices, context, and candor
Engages with video content
Prefers email
Priority Juggler
12% of all patients
Focused on family & duty.
More likely to live in the suburbs
Prefers embedded scheduling tool
Trustful Responder
15% of all patients
Focused on specificity & direction.
Values physician guidance and evidence
Responds best to email
Willful Endurer
37% of all patients
Focused on living for today.
Schedules when given options
Needs 24 hour reminder nudge
Explore the Segments
- 23% of the population
- Goals & Measures
Self Achievers are the most proactive when it comes to their wellness, investing what is necessary for their health and appearance. They stay on top of health issues with regular medical check-ups, screenings, and research. Motivated by goals and achievement, Self Achievers will tackle a challenge if they are given progress measures.
- 15% of the population
- Choices, Context, Candor
Balance Seekers are generally proactive in their health and are wellness-oriented. They are open to many ideas, sources of information, and treatment options when it comes to their healthcare. Balance Seekers themselves – not healthcare professionals – define what success looks like in their health. Having choices is very important for these individuals.
- 12% of the population
- Family & Duty
Priority Jugglers are very busy with many responsibilities. Because of these commitments, they may NOT invest in their own wellbeing and are reactive when it comes to their own, personal health issues. However, Priority Jugglers are very proactive when it comes to their family’s health and will make sure their loved ones receive the care they need.
- 15% of the population
- Specific & Directive
Trustful Responders believe their physician is the most credible resource for their healthcare needs. They look to healthcare professionals for direction and guidance because of their credentials. However, Trustful Responders may not always follow advice – not because they disagree, but because they have trouble incorporating it into their daily routine.
- 35% of the population
- Living for Today
Willful Endurers live in the “here and now” and believe there are more important things to focus on than their health. They are not necessarily unhealthy, but they do what they like, when they like, and have a difficult time changing habits. They are self-reliant and can withstand anything life throws at them, going to the doctor only when they must.
