Uf Logo
Close this search box.

Powered by psychographics and behavioral science

Drive unprecedented patient activation to optimize health behaviors and motivate them to get care.

Psychographics Hero@2x 100 1

Healthcare is undergoing a transformative shift

Upfront fuses proven behavioral science with our proprietary psychographic segmentation model to influence consumer behaviors and meet patients where they are. We leverage psychographic profiles to understand patients’ lifestyle, motivations, and engagement preferences to deliver hyper-relevant messages designed to trigger action. Our advanced analytics enable healthcare organizations to achieve superior personalization and powerful health outcomes at scale, one patient at a time.

See where you fit in.

Our five psychographic segments detail a unique set of motivations and behaviors requiring a different engagement strategy.

Headshot Achiever
Icon Mountain

Self Achiever

21% of all patients

Focused on goals and measures.


Responds more in AM

Proactive in scheduling preventative care

Headshot Balance
Icon Scale

Balance Seeker

15% of all patients

Focused on choices, context, and candor


Engages with video content

Prefers email

Headshot Juggler
Icon Juggle

Priority Juggler

12% of all patients

Focused on family & duty.


More likely to live in the suburbs

Prefers embedded scheduling tool

Headshot Responder
Icon Sign

Trustful Responder

15% of all patients

Focused on specificity & direction.


Values physician guidance and evidence

Responds best to email

Headshot Endurer
Icon Hourglass

Willful Endurer

37% of all patients

Focused on living for today.


Schedules when given options

Needs 24 hour reminder nudge

Proactive & Engaged Reactive or Disengaged

Explore the Segments

Psych Achiever
Psych Balance
Psych Juggler
Psych Responder
Psych Endurer

Motivate patient behavior with healthcare consumer science.

Looking for a more effective way to connect and motivate patients to care? Shape consumer behavior with powerful psychographic segmentation.