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Upfront on Healthcare: Blog

At Upfront, we care deeply about the future of healthcare. We’re bringing you the most relevant and cutting-edge perspectives to help make that future a reality.

230509a Patient Engagement Li
Blog

What healthcare gets wrong about patient engagement (Hint: Sending a text message isn’t enough.)

Sending mass text messages and simply crossing our fingers that patients will follow through with visits isn’t enough to win their trust or stand against the competition. So, how can healthcare enterprises earn patient loyalty? There is no silver bullet, and it certainly isn’t going to work until advanced personalization, a skill companies such as Amazon have already mastered, becomes a top strategic priority across the entire organization.

Mammogram Li
Blog

Now that breast cancer screenings have been dialed back to age 40, healthcare enterprises must plan ahead to tackle emerging care gaps

As if patients’ slow return to care following the pandemic wasn’t a challenging premise enough, healthcare enterprises now face an emerging care gap — in breast health. Last week, the U.S. Preventive Services Task Force issued new draft guidelines about preventative care, effectively dropping the age of recommended breast cancer screening to a decade earlier, from the age of 50 to just 40 years.

Shanika Gracien
Blog

The spotlight is on … Shanika Gracien, Data Analyst

Helping people has always been in Shanika Gracien’s DNA. So, it wasn’t a surprise that the daughter of Haitian immigrants would choose to follow an enviable path into healthcare. But after studying to become a physician’s assistant in college, and interning for various clinics and hospitals, Shanika encountered one, slight problem: “I realized I didn’t like the sight of blood,” she laughs. Here’s how Shanika pivoted her career journey to combine her love for helping others with a role in tech to advance patient health from behind the scenes, as a Data Analyst at Upfront.

An animated depiction of patients messaging with a robot with chat bubbles.
Blog

Is healthcare home to the next wave of AI innovation?

Roughly 68% of patients believe healthcare providers need to improve their interactions with patients. In the areas of patient engagement, we know that offering personalized digital communications is critical to driving outcomes and health systems’ operational success. Could AI be the key to unlocking an even better patient experience?

Upfront Product Manager of Platform and Interoperability, Andreo Sebastiani
Blog

The spotlight is on … Andreo Sebastiani, Product Manager, Platform and Interoperability

Andreo Sebastiani has always thrived on challenges. Growing up in Pittsburgh, his early ambitions were fueled by sports and PC gaming, and soon evolved into an exciting career in tech. Today, as the Product Manager for Platform and Interoperability at Upfront, Andreo tackles complex integrations for health systems, improving the user experience and protecting data security for enterprises. Here’s how he’s navigating a career in health tech in an era of rapid transformation.

African American Doctor With Face Mask Examining Boy's Throat During A Home Visit.
Blog

Focus on health equity intensifies, but much more work needs to be done

It is exciting to see how much healthcare has begun to focus on health equity in recent years, but we still have a tremendous opportunity to better serve patients and our communities. Cross-functional collaborations, and more discussions like those at the KLAS SDOH Summit, are the only way we will be able to remove patient barriers and ensure all patients have the care they need and deserve.