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Upfront on Healthcare: Blog

At Upfront, we care deeply about the future of healthcare. We’re bringing you the most relevant and cutting-edge perspectives to help make that future a reality.

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Blog

As Covid relief measures sunset, a potential Medicaid crisis looms. Here’s how healthcare systems can leverage digital engagement to create persistent enrollment

In recent weeks it has been reported that the COVID-19 relief laws Congress enacted in 2020, which prohibit states from removing people from Medicaid, will end next month, meaning that local governments can resume eliminating people who no longer qualify for the program or do not furnish the required personal information, including address, income, and household size.

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Blog

First Gradually, and Then All at Once: Amazon Puts a Premium on Patient Experience

With the country on the go again after two years of stasis, health systems once more find themselves besieged by their own inaction pertaining to making healthcare convenient and accessible. As patients return to their professional and personal routines, scheduling necessary care is again a struggle between crowded schedules on both sides. Health systems without […]

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Blog

Upfront Healthcare 2022 Year in Review

Upfront Healthcare was tremendously successful in 2022 by all objective measures, despite a challenging year across digital health.  Upfront was able to double in size and revenue behind very strong products, finances and team. Importantly, on behalf of our industry leading clients, Upfront engaged more than 11 million patients, guiding them to the care they […]

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Blog

Healthcare is (still) broken. Now what?

Like so many of us do this time of year, I resolved to begin to take better care of myself, to catch up on the care I missed while too busy looking after my family, clients, and a company full of employees. As a healthcare professional dedicated to simplifying healthcare for patients and ensuring everyone […]

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Blog

Upfront Reimagines the Patient Experience at Hartford HealthCare

At the height of COVID-19, Hartford HealthCare was asked to lead the charge for connecting Connecticut residents to equitable vaccine access. Upfront brought its deep healthcare expertise and data-driven technology to motivate the state’s population to immunize, at scale — then replicated its success to transform the system’s patient experience during the pandemic and beyond.

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Blog

Upfront Updates its Proprietary Psychographic Segmentation Model

With its acquisition of PatientBond, Upfront integrated the healthcare industry’s only consumer psychographic segmentation model that has been proven to personalize patient engagement at scale. Psychographics pertain to people’s attitudes, values and personalities and are core to their motivations, priorities and communication preferences.  Upfront, a platform for patient engagement and access, addresses healthcare consumers’ needs […]