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Upfront on Healthcare: Blog

At Upfront, we care deeply about the future of healthcare. We’re bringing you the most relevant and cutting-edge perspectives to help make that future a reality.

Mammogram Screening Updates

Breast cancer screenings have been dialed back to age 40; plan ahead to tackle emerging care gaps

As if patients’ slow return to care following the pandemic wasn’t a challenging premise enough, healthcare enterprises now face an emerging care gap: in breast health.

Urgent Care User Group

Upfront hosts two-day user conference for Urgent Care industry leaders

Upfront recently hosted a two-day user conference with Urgent Care leaders in Chicago. Leaders discussed challenges facing the industry, exchanged lessons from the field, and shared the strategies they’re applying to build a strong future. Read on as Upfront co-founder and COO, Carrie Kozlowski, shares her personal highlights from the event. https://vimeo.com/859826518 Last week, we […]

230509a Patient Engagement Li

What healthcare gets wrong about patient engagement (Hint: Sending a text message isn’t enough.)

Sending mass text messages and simply crossing our fingers that patients will follow through with visits isn’t enough to win their trust or stand against the competition. So, how can healthcare enterprises earn patient loyalty? There is no silver bullet, and it certainly isn’t going to work until advanced personalization, a skill companies such as Amazon have already mastered, becomes a top strategic priority across the entire organization.

Shanika Gracien

The spotlight is on … Shanika Gracien, Data Analyst

Helping people has always been in Shanika Gracien’s DNA. So, it wasn’t a surprise that the daughter of Haitian immigrants would choose to follow an enviable path into healthcare. But after studying to become a physician’s assistant in college, and interning for various clinics and hospitals, Shanika encountered one, slight problem: “I realized I didn’t like the sight of blood,” she laughs. Here’s how Shanika pivoted her career journey to combine her love for helping others with a role in tech to advance patient health from behind the scenes, as a Data Analyst at Upfront.

May Patient Retention

5 Effective Hospital Patient Loyalty Programs to Know

Loyalty programs are common in most of the business world, but they are relatively new within the field of healthcare. However, as the need to boost patient loyalty increases, more hospitals are exploring the idea of implementing hospital patient loyalty programs in their institutions. Benefits of Patient Loyalty Programs Patient loyalty programs offer several benefits […]

April Patient Acquisition

3 Practical Examples of Psychographic Segmentation in Marketing

In today’s digitally-driven economy, it’s a common practice for marketers and advertisers of all kinds to collect data about the consumers and prospects who interact with their brand. Today’s well-informed consumer also understands this fact, and as a result, they generally expect a higher level of engagement with the companies whose products or services they […]