The Bartosch Institute for Patient Activation Research
Headquartered within Upfront Healthcare’s Chicago office, the new patient-focused institute will concentrate on improving patient outcomes through new solution discovery, research, and insights in conjunction with Upfront’s work with its client partners.
About the Bartosch Institute
The Bartosch Institute commemorates the life’s work of the late Barbara Bartosch, VP Client Services at Upfront, with a significant investment in research and development centered on patient activation and transforming the patient experience.
Lindsay Zimmerman, PhD, MPH, will serve as the Bartosch Institute’s Managing Principal. Zimmerman is an expert with over a decade of experience integrating academic research, innovative technologies, and patient-focused care models. Her work combines research, data science, and health strategy to build tools and programs that advance public health and health equity.
Uncovering Solutions to Improve Patient Activation
The Bartosch Institute will incorporate best practices from the fields of research, data science, health communication, product, and design. Leveraging client data and insights, the Bartosch Institute will provide consultation and subject matter expertise to Upfront’s client partners – releasing evidence-based packages for Upfront’s key use cases, guiding new solution discovery, and sharing research and insights captured through the Upfront platform.
- DesignIncorporating human-centered design principles and user research to facilitate a streamlined patient journey.
- ProductSupporting the next-gen engagement and communication platform through data-driven content and product enhancement.
- Health CommunicationApplying behavioral changes theories and frameworks to activate patients and drive health actions.
- Data ScienceEnabling the most effective health communication through our cohesive data strategy and insights pipelines.
- ResearchBuilding and optimizing a library of evidence-based use cases through a research-based approach.
Data-Driven Innovation to Improve Outcomes
The Bartosch Institute will utilize a research-oriented, data-driven approach to activating patients, enhancing Upfront’s existing products and services, and driving improved clinical, financial, and operational outcomes for Upfront’s partners. To continue Upfront’s commitment to thought leadership, the Bartosch Institute will share findings with the broader public to spur healthcare innovation in the patient engagement space.
Our team of experts with deep research, health communication, product, and healthcare experience.
Our data resources and strategy using millions of data points to support our product and outreach.
Our commitment to personalized communication to make healthcare more accessible and equitable.
“Working with Upfront, Hartford HealthCare has been able to unlock new capabilities and rapidly scale to meet patients’ needs in a seamless, personalized manner. Redesigning our Medicare Advantage experience in collaboration with the Bartosch Institute ― from enrollment to booking necessary care to easing post-visit referral scheduling ― will help us best engage and activate our members to get the care they need while informing where we should invest in new or enhanced services to benefit the greatest number of patients.”
Debra HayesVP and Chief Operating Officer
Hartford HealthCare’s Integrated Care Partners