Our Story

Upfront is on a mission to improve the patient experience, reduce waste and increase operational efficiency in healthcare. Healthcare models are ever-changing and complicated. Both patients and providers need a single, scalable, and automated way to personalize navigation regardless of payment model, risk level, condition, payer, profile or demographics. With no clear solution in sight for this ongoing need, co-founders Ben Albert and Carrie Kozlowski combined their tenured experience in healthcare technology and their entrepreneurial drive to create Upfront Healthcare.

Upfront’s platform automates and personalizes care navigation to efficiently engage all patients, optimize sites of care, grow necessary visit completion and improve outcomes. Upfront combines advanced analytics, personalization, content, and outreach to give every patient the personalized experience they require and health systems the ROI they desire.

Meet the Team

Our Mission

Upfront provides intelligent and personal care navigation for everyone by directing each patient to the right site of care within one scalable platform through automated and personalized digital navigation. With Upfront, patients get the care they need when they need it and health systems experience better access, improved engagement, and increased operational efficiency.


At Upfront, we’re a team of innovators and entrepreneurs who are reinventing the way healthcare enterprises and patients interact. We’re always looking for talented, gritty, and passionate individuals to join our team.

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