Upfront Whitepapers
Dive deep into the most compelling and critical topics within healthcare. Discover Upfront’s whitepaper catalogue.
Fierce – Patient-Journey Disconnect Rethinking Patient Engagement Platforms
Fierce Healthcare, Staff
How can healthcare organizations successfully execute a unified patient engagement strategy amid the fragmented technologies, stakeholders, and strategies across the care continuum? The solution must include rethinking system-wide governance to execute a unified patient engagement strategy.
Psychographics: A Key to Delivering Consumer-Centricity and Superior Results in Healthcare
Becker’s Healthcare, Staff
Psychographics have been used for decades by consumer products manufacturers and retailers, which has conditioned consumers to have higher expectations regarding products and services. Healthcare leaders must learn to take a page or two from the “consumer playbook” and develop strategies that are informed by deep consumer insights.
Right message, right channel, right time: How personalized patient engagement drives outcomes
Upfront Healthcare, Staff
Healthcare's "one-size-fits-all" approach to engagement perpetuates care gaps and puts financial outcomes at risk. Psychographic segmentation offers a better way to deliver the personalized outreach that consumers have come to expect. By orchestrating individual care experiences at scale, Upfront brings robust, proprietary consumer science to the healthcare industry — and has proven that personalization is an accelerator for outcomes.