How Upfront reimagined the patient experience at Hartford HealthCare during the pandemic and beyond
At the height of COVID-19, Hartford HealthCare was asked to lead the charge for connecting Connecticut residents to equitable vaccine access. Upfront brought its deep healthcare expertise and data-driven technology to motivate the state’s population to immunize, at scale — then replicated its success to transform the system’s patient experience during the pandemic and beyond.
The Initial Challenge
With the new availability of COVID-19 vaccines, Hartford HealthCare (HHC) was seeking an intelligent framework for navigating patients through the vaccine process, while minimizing operational burden. Keeping equity in sharp focus, HHC turned to Upfront to implement a turnkey solution that could engage patients across risk groups and seamlessly connect them to vaccine distribution sites — leveraging its configurable platform to ensure that no one fell through the cracks.
HHC turned to Upfront to quickly get patients vaccinated — across risk groups.
Upfront collaborated with HHC to deliver a continuous digital engagement strategy in under four weeks.
of vaccines delivered by HHC went to patients in hardship zip codes
patients received personalized microsites
of patients scheduled online
enrollment in patient portal
of Connecticut residents vaccinated by HHC
The Result: Driving vaccine program success
During the first 60 days of partnership, roughly 2 million patients received personalized microsites. More than 41% of patients engaged with the sites to schedule at least their first dose, a rate 4x the industry benchmark. Overall, HHC contacted 39% of the Connecticut total population and vaccinated 11% of residents — significantly contributing to the state’s Top 5 ranking in percentage of population vaccinated.
In addition, Upfront influenced uptake of other technology investments; HHC doubled enrollment in its patient portal and experienced a 200% increase in usage of their online symptom checker. Upfront then built on the established digital relationship and equity learnings, to motivate patients to resume preventative care, such as cancer screenings and wellness visits.
Explore the ongoing evolution of Upfront’s partnership with HHC and what healthcare challenges we’re tackling next.
With the success of the COVID-19 vaccine program, HHC established relationships with newly vaccinated patients, using Upfront’s continuous digital outreach to motivate them to resume preventative care, such as cancer screenings and wellness visits.
HHC also leverages Upfront to extend visit adherence strategies, support transitions of care, prevent referral leakage, increase care management enrollment, and close care gaps to help HHC maximize quality measure performance and guide patients to necessary care.
Together, we’re helping HHC attract and retain patients, and drive greater adoption of HHC’s legacy digital investments.
HHC continues to personalize their patient experience in partnership with Upfront.
No challenge is impossible to overcome
Upfront fuels transformative work. If your healthcare enterprise is struggling to build patient loyalty and move patients to care, get in touch. Share your challenges and we’ll work together to find an innovative solution.