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To Build Patient Loyalty, Health Systems Turn to Personalized Outreach

Traditional health systems are facing an increasingly competitive market, as retailers, payers, and telehealth providers are getting deeper into the care delivery business. Newport News, VA-based Riverside Health System is using patient outreach and care navigation platform Upfront Healthcare to build consumer loyalty and drive patients back to the health system for missed care.

This episode features Eileen Varnson, Vice President of Marketing and Communications at Riverside Health System, and Carrie Kozlowski, COO and Co-founder of Upfront.

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