White Paper – Changing Patient Behavior Through Evidence-Based Communication
Technology-based patient navigation has grown tremendously over the years. In an age where targeted ads and algorithms envelop our digital footprint, healthcare consumers have come to expect the same level of personalization from their health system. Despite the flooding of digital personalization elsewhere, many patients feel the information they receive from their provider is too general and not tailored enough for their personal care needs.
While there is evidence that dry, impersonal message content does yield some improved patient engagement, one could argue that it leaves a lot to be desired. A simple SMS appointment reminder (often limited in character count) cannot explain to a patient why their annual wellness visit is important; it will not help the patient find transportation to the clinic or connect them to someone who can confirm their insurance will cover this appointment. As it stands, run-of-the-mill healthcare messaging scrapes the proverbial bottom of the patient activation barrel. Since behavior change and patient navigation rely on patient activation, this is a problem.
In their white paper, Upfront Healthcare’s own Julia Weigle and Nisha Dholakia discuss the importance of humanizing healthcare communication and how effective communication is essential to patient activation. You can download the white paper here.