Upfront on Healthcare: Blog

At Upfront, we care deeply about the future of healthcare. We’re bringing you the most relevant and cutting-edge perspectives to help make that future a reality.

April Patient Acquisition
Blog

3 Practical Examples of Psychographic Segmentation in Marketing

In today’s digitally-driven economy, it’s a common practice for marketers and advertisers of all kinds to collect data about the consumers and prospects who interact with their brand. Today’s well-informed consumer also understands this fact, and as a result, they generally expect a higher level of engagement with the companies whose products or services they […]

An animated depiction of patients messaging with a robot with chat bubbles.
Blog

Is healthcare home to the next wave of AI innovation?

Roughly 68% of patients believe healthcare providers need to improve their interactions with patients. In the areas of patient engagement, we know that offering personalized digital communications is critical to driving outcomes and health systems’ operational success. Could AI be the key to unlocking an even better patient experience?

Upfront Product Manager of Platform and Interoperability, Andreo Sebastiani
Blog

The spotlight is on … Andreo Sebastiani, Product Manager, Platform and Interoperability

Andreo Sebastiani has always thrived on challenges. Growing up in Pittsburgh, his early ambitions were fueled by sports and PC gaming, and soon evolved into an exciting career in tech. Today, as the Product Manager for Platform and Interoperability at Upfront, Andreo tackles complex integrations for health systems, improving the user experience and protecting data security for enterprises. Here’s how he’s navigating a career in health tech in an era of rapid transformation.

African American Doctor With Face Mask Examining Boy's Throat During A Home Visit.
Blog

Focus on health equity intensifies, but much more work needs to be done

It is exciting to see how much healthcare has begun to focus on health equity in recent years, but we still have a tremendous opportunity to better serve patients and our communities. Cross-functional collaborations, and more discussions like those at the KLAS SDOH Summit, are the only way we will be able to remove patient barriers and ensure all patients have the care they need and deserve.

June.october Care Transition
Blog

The Top 5 Causes of Hospital Readmissions – and How to Prevent Them

Established in the Affordable Care Act, the Hospital Readmissions Reduction Program (HRRP) aims to reduce the number of preventable 30 day readmissions— and the numbers have declined since its inception. In fact, the Kaiser Family Foundation notes that rates actually began to fall in 2012 as hospitals anticipated that penalties would be applied based on […]

Medicaidredetermination
Blog

As Covid relief measures sunset, a potential Medicaid crisis looms. Here’s how healthcare systems can leverage digital engagement to create persistent enrollment

In recent weeks it has been reported that the COVID-19 relief laws Congress enacted in 2020, which prohibit states from removing people from Medicaid, will end next month, meaning that local governments can resume eliminating people who no longer qualify for the program or do not furnish the required personal information, including address, income, and household size.