Psychographics Resources

Right message, right channel, right time: How personalized patient engagement drives outcomes

Healthcare's "one-size-fits-all" approach to engagement perpetuates care gaps and puts financial outcomes at risk. Psychographic segmentation offers a better way to deliver the personalized outreach that consumers have come to expect. By orchestrating individual care experiences at scale, Upfront brings robust, proprietary consumer science to the healthcare industry — and has proven that personalization is an accelerator for outcomes.

Whitepapers

Psychographics: A Key to Delivering Consumer-Centricity and Superior Results in Healthcare

Becker’s Healthcare, Staff

Psychographics have been used for decades by consumer products manufacturers and retailers, which has conditioned consumers to have higher expectations regarding products and services. Healthcare leaders must learn to take a page or two from the “consumer playbook” and develop strategies that are informed by deep consumer insights.

National Cancer Institute L8twzt4ccvq Unsplash

Psychographic Segment Classifier

Our psychographic segmentation allows you to personalize care and communications according to these characteristics, activating desired patient behaviors to achieve outstanding clinical and business results.