Psychographics Resources

Psychographic Segmentation and its Practical Application in Personalized Patient Engagement and Activation

This whitepaper describes Upfront’s proven psychographic segmentation model and discusses how Upfront operationalizes this approach through omnichannel, digital engagement.

Whitepapers

Psychographics: A Key to Delivering Consumer-Centricity and Superior Results in Healthcare

Upfront Healthcare, Staff

During this webinar, we'll show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.

Psychographic Segment Classifier

Our psychographic segmentation allows you to personalize care and communications according to these characteristics, activating desired patient behaviors to achieve outstanding clinical and business results.