Your Urgent Care is Not a Commodity – Stop Marketing it That Way
On Demand Webinar
Patient volume is down, competition is up. You know the prime demographics within your service radius and the urgent care utilization of existing patients within the market you serve. What you don’t know is WHY patients chose to click on your display or pay-per-click advertisement vs. your competitors, or why your billboard or direct mailer resonated with a prospective patient. It’s also important to understand why your marketing efforts may have missed the mark. The advertising that you pay top dollar for is what drives most of your demand capture. It should be healthcare consumer driven, not a copy and paste job from a competitor down the street.
This webinar will discuss using healthcare consumer science to drive urgent care demand capture.
Watch this webinar to learn:
- Understand and analyze your service radius from more than a just a demographic lens.
- How to apply healthcare consumer science data to your existing marketing.
- Formulate a marketing campaign to optimize your marketing spend using psychographic segmentation.