Right message, right channel, right time: The role of personalized patient engagement in driving health outcomes

Healthcare has traditionally taken a “one size fits all” approach to patient engagement, assuming everyone with the same health condition thinks and acts alike. But mass outreach fails to make patients feel seen and heard on an individual level, ultimately leaving them unmotivated to receive care and unlikely to convert to an appointment.

Psychographic segmentation, a methodology that has roots in consumer-centric industries, offers a more sophisticated way to activate patients via truly personalized engagement. Upfront’s proven consumer science model — healthcare’s first and only — operationalizes a psychographic-first approach, powering next-generation outreach that speaks directly to each patient’s unique motivators and behaviors. By sending the right message, on the right channel, at the right time, more patients are activated to get care — all in pursuit of meaningful health, financial, and operational outcomes.

Download this whitepaper to learn:

• Upfront’s approach to personalized engagement, grounded in psychographic segmentation
• The methodology behind Upfront’s proprietary model, including engagement strategies for each of the five segments
• Real-world examples of how personalized outreach drives patient health outcomes, financial outcomes, and operational success