Upfront on Healthcare: Blog
At Upfront, we care deeply about the future of healthcare. We’re bringing you the most relevant and cutting-edge perspectives to help make that future a reality.
Healthcare Marketing Trends that will Dominate 2023
After a turbulent few years, healthcare providers find themselves wondering what’s next in improving their marketing efforts. Currently, healthcare marketing trends in 2023 look to utilize the digital health advancements that dominated the pandemic to tackle the biggest issues surrounding patient engagement. This theme resonated during the 2022 HLTH conference so much that Upfront Co-Founder […]
Psychographics Versus Demographics in Healthcare
Brent Walker, Strategic Advisor
The healthcare ecosystem uses demographics and behavioral data (e.g., hospital utilization, claims data) to define and identify patients and populations. Hospitals, health insurance companies, urgent care centers and providers of all types group patients and other healthcare consumers into subpopulations through a process of consumer segmentation for purposes of marketing, risk stratification and patient engagement. […]
Upfront Updates its Proprietary Psychographic Segmentation Model
With its acquisition of PatientBond, Upfront integrated the healthcare industry’s only consumer psychographic segmentation model that has been proven to personalize patient engagement at scale. Psychographics pertain to people’s attitudes, values and personalities and are core to their motivations, priorities and communication preferences. Upfront, a platform for patient engagement and access, addresses healthcare consumers’ needs […]
Four Observations on the State of Patient Engagement
Ben Albert, CEO & Co-Founder
Now that the dust has settled a bit after the HLTH 2022 conference, I’ve had the chance to think about the state of patient engagement and the role Upfront can play leading significant improvements. I had many great discussions at HLTH with representatives from health systems, vendors and members of the investment community and enjoyed […]
Beyond the Pandemic: What Hospitals and Health Systems Can Do to Reduce Expenses and Save Money
Hospitals and health systems continue to have challenges as they move on from the COVID-19 pandemic, but hospital margins rank as one of the top concerns. In the first eight months of 2022, median hospital margins were negative and it’s predicted hospitals will have the worst financial year in decades as a result. The cause […]
3 Healthcare Consumer Myths Debunked
Healthcare consumerism is alive and well in 2023. Healthcare consumers continue to find that many of the advancements to improve patient engagement and health outcomes through data, analytics and AI are worth the investment. Despite these tools, there are still plenty of misconceptions about healthcare consumers, many of which have been prevalent in the last […]