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Upfront on Healthcare: Blog

At Upfront, we care deeply about the future of healthcare. We’re bringing you the most relevant and cutting-edge perspectives to help make that future a reality.

February.november Personalization

Psychographics Versus Demographics in Healthcare

The healthcare ecosystem uses demographics and behavioral data (e.g., hospital utilization, claims data) to define and identify patients and populations. Hospitals, health insurance companies, urgent care centers and providers of all types group patients and other healthcare consumers into subpopulations through a process of consumer segmentation for purposes of marketing, risk stratification and patient engagement. […]


Upfront Updates its Proprietary Psychographic Segmentation Model

With its acquisition of PatientBond, Upfront integrated the healthcare industry’s only consumer psychographic segmentation model that has been proven to personalize patient engagement at scale. Psychographics pertain to people’s attitudes, values and personalities and are core to their motivations, priorities and communication preferences.  Upfront, a platform for patient engagement and access, addresses healthcare consumers’ needs […]


Four Observations on the State of Patient Engagement

Now that the dust has settled a bit after the HLTH 2022 conference, I’ve had the chance to think about the state of patient engagement and the role Upfront can play leading significant improvements. I had many great discussions at HLTH with representatives from health systems, vendors and members of the investment community and enjoyed […]

March Cost Reduction

Beyond the Pandemic: What Hospitals and Health Systems Can Do to Reduce Expenses and Save Money

Hospitals and health systems continue to have challenges as they move on from the COVID-19 pandemic, but hospital margins rank as one of the top concerns. In the first eight months of 2022, median hospital margins were negative and it’s predicted hospitals will have the worst financial year in decades as a result. The cause […]

April Patient Acquisition

3 Healthcare Consumer Myths Debunked

Healthcare consumerism is alive and well in 2023. Healthcare consumers continue to find that many of the advancements to improve patient engagement and health outcomes through data, analytics and AI are worth the investment. Despite these tools, there are still plenty of misconceptions about healthcare consumers, many of which have been prevalent in the last […]

March Cost Reduction

Healthcare Labor Shortage Solutions that Work

The healthcare labor shortage is dire, and healthcare organizations are in the thick of it. The HHS projects that the demand for registered nurses will be over 3.6 million by 2030 (>500,000 more RNs than were employed in 2021), and the Association of American Medical Colleges sees the U.S. short of up to 124,000 physicians […]