Years in healthcare: 30
The intersection of healthcare and consumer psychology fascinates me. Layering the study of human behavior and decision-making into digital health enables me to positively influence people’s lives at scale.
Brent’s healthcare marketing experience spans decades, tracing all the way back to his 20 years at Procter & Gamble. At P&G he focused on brand building, consumer insights and customer marketing, and led three generations of P&G Healthcare’s psychographic segmentation efforts. After P&G, Brent co-founded c2b solutions in 2012, which focused on identifying and applying healthcare consumer insights and psychographics to help providers and life sciences companies personalize patient engagement based on their motivations and communication preferences. c2b solution was acquired by PatientBond in 2017, for whom Brent led marketing, consumer insights and psychographics application. PatientBond was acquired by Upfront in 2022, where Brent is now SVP Marketing. Brent has delivered a variety of publications and presentations covering healthcare marketing topics, featured in Forbes, MedCity News, The Commonwealth Fund and Hospitals & Health Networks. Brent holds a BS in Business Administration from Miami University in Oxford, Ohio.
The healthcare ecosystem uses demographics and behavioral data (e.g., hospital utilization, claims data) to define and identify patients and populations. Hospitals, health insurance companies, urgent care centers and providers of all types group patients and other healthcare consumers into subpopulations through a process of consumer segmentation for purposes of marketing, risk stratification and patient engagement. […]
We’re a healthcare company leveraging technology, not the other way around. Upfront leans on its deep healthcare expertise and client relationships to maximize the impact of our technology, delivering a next-generation patient experience.