Upfront Resources
The healthcare industry is experiencing rapid transformation, making it difficult for enterprises to keep up. Stay ahead of the curve by exploring lessons and insights learned from the frontlines. Our resources are curated by Upfront experts and thought leaders to guide successful strategy implementation and change at your organization. Read blog posts, view case studies, watch videos, and more.
Featured Topics
The Power of Psychographics in Healthcare
The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting people by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.
Embracing Personalization to Drive Patient Engagement
The healthcare industry continues to lag behind consumers’ preference for convenience and experience — leading to increased competition from retail players and patient defection. Learn why health systems need to ditch their “one-size-fits-all” approach and embrace personalization to create a positive patient experience.
Activating Patients to Take Charge of Their Health
Do you know the most underutilized resource in healthcare? Patients. That’s why it’s critical to curate a humanized experience at scale. When patients feel seen and heard they are more likely to take action. By combining behavioral science with psychographics, healthcare organizations can get to know their patients on the deepest level and get them to necessary care.
Healthcare is (still) broken. Now what?
Carrie Kozlowski, COO & Co-Founder
Like so many of us do this time of year, I resolved to begin to take better care of myself, to catch up on the care I missed while too busy looking after my family, clients, and a company full of employees. As a healthcare professional dedicated to simplifying healthcare for patients and ensuring everyone […]
Why Urgent Care Centers Must Prioritize Patient Engagement
Upfront Healthcare, Staff
Urgent care centers have emerged as pivotal entities in the healthcare ecosystem. Originally designed to address low acuity, non-emergency conditions, these centers have experienced remarkable growth in recent years — fueled in part by the COVID-19 pandemic and rising consumer demand for more accessible and convenient care. The urgent care model has greatly evolved over […]
Breast cancer screenings have been dialed back to age 40; plan ahead to tackle emerging care gaps
Carrie Kozlowski, COO & Co-Founder
As if patients’ slow return to care following the pandemic wasn’t a challenging premise enough, healthcare enterprises now face an emerging care gap: in breast health.
Upfront hosts two-day user conference for Urgent Care industry leaders
Carrie Kozlowski, COO & Co-Founder
Upfront recently hosted a two-day user conference with Urgent Care leaders in Chicago. Leaders discussed challenges facing the industry, exchanged lessons from the field, and shared the strategies they’re applying to build a strong future. Read on as Upfront co-founder and COO, Carrie Kozlowski, shares her personal highlights from the event. https://vimeo.com/859826518 Last week, we […]
What healthcare gets wrong about patient engagement (Hint: Sending a text message isn’t enough.)
Carrie Kozlowski, COO & Co-Founder
Sending mass text messages and simply crossing our fingers that patients will follow through with visits isn’t enough to win their trust or stand against the competition. So, how can healthcare enterprises earn patient loyalty? There is no silver bullet, and it certainly isn’t going to work until advanced personalization, a skill companies such as Amazon have already mastered, becomes a top strategic priority across the entire organization.
The spotlight is on … Shanika Gracien, Data Analyst
Upfront Healthcare, Staff
Helping people has always been in Shanika Gracien’s DNA. So, it wasn’t a surprise that the daughter of Haitian immigrants would choose to follow an enviable path into healthcare. But after studying to become a physician’s assistant in college, and interning for various clinics and hospitals, Shanika encountered one, slight problem: “I realized I didn’t like the sight of blood,” she laughs. Here’s how Shanika pivoted her career journey to combine her love for helping others with a role in tech to advance patient health from behind the scenes, as a Data Analyst at Upfront.
Empower patients
every step of the way.
We’re a healthcare company leveraging technology, not the other way around. Upfront leans on its deep healthcare expertise and client relationships to maximize the impact of our technology, delivering a next-generation patient experience.