Upfront Resources
The healthcare industry is experiencing rapid transformation, making it difficult for enterprises to keep up. Stay ahead of the curve by exploring lessons and insights learned from the frontlines. Our resources are curated by Upfront experts and thought leaders to guide successful strategy implementation and change at your organization. Read blog posts, view case studies, watch videos, and more.
Featured Topics
The Power of Psychographics in Healthcare
The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting people by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.
Embracing Personalization to Drive Patient Engagement
The healthcare industry continues to lag behind consumers’ preference for convenience and experience — leading to increased competition from retail players and patient defection. Learn why health systems need to ditch their “one size fits all” approach and embrace personalization to create a positive patient experience.
Activating Patients to Take Charge of Their Health
Do you know the most underutilized resource in healthcare? Patients. That’s why it’s critical to curate a humanized experience at scale. When patients feel seen and heard they are more likely to take action. By combining behavioral science with psychographics, healthcare organizations can get to know their patients on the deepest level and get them to necessary care.
Healthcare Labor Shortage Solutions that Work
The healthcare labor shortage is dire, and healthcare organizations are in the thick of it. The HHS projects that the demand for registered nurses will be over 3.6 million by 2030 (>500,000 more RNs than were employed in 2021), and the Association of American Medical Colleges sees the U.S. short of up to 124,000 physicians […]
What Is Timeliness of Care & How Can You Make Your Practice More Efficient?
Timeliness is increasingly valuable in our world. Whether it’s a meeting, an interview or simply lunch with a friend, most people want to arrive on time — or even early in some cases. Many people pride themselves on being timely or sheepishly admit that they’re often late to appointments. Timeliness & Healthcare We know how […]
FTE Optimization that Works for Healthcare Organizations
In the age of worker shortages, healthcare organizations are consistently relying on Full-Time Equivalent (FTE) optimization, especially with an influx in demand. Of the solutions out there, they are doing the best with what they have, but there’s only so much they can do when external factors can get in the way, like missed appointments, […]
How Psychographic Segmentation Can Help Transform Healthcare
Brent Walker, Strategic Advisor
Healthcare is one of the most talked-about (and controversial) topics of our day. And while opinions may vary greatly in terms of what needs to be improved, the general consensus is that the healthcare industry is due for a much-needed overhaul. One of the more difficult challenges to tackle has been “cracking the code” of […]
How Patients use Social Media to Choose a Hospital
Social media has become a big part of the research patients do to choose their hospital, and patient experience lies at the center of it. It’s not unusual for relatives and friends to openly share their experiences (good and bad) on Facebook. Some progressive health systems are even partnering with influencers on TikTok. Each of […]
3 Ways to Improve HCAHPS Scores through Patient Engagement
If there is anything to be said about the last few years, patients are eager for better healthcare experiences, whether it’s patient engagement or care quality. It’s why healthcare consumerism has been a large area for growth in the industry over the last decade. But long before this, there was a time where hospitals weren’t […]
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