Upfront Resources
The healthcare industry is experiencing rapid transformation, making it difficult for enterprises to keep up. Stay ahead of the curve by exploring lessons and insights learned from the frontlines. Our resources are curated by Upfront experts and thought leaders to guide successful strategy implementation and change at your organization. Read blog posts, view case studies, watch videos, and more.
Featured Topics
The Power of Psychographics in Healthcare
The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting people by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.
Embracing Personalization to Drive Patient Engagement
The healthcare industry continues to lag behind consumers’ preference for convenience and experience — leading to increased competition from retail players and patient defection. Learn why health systems need to ditch their “one size fits all” approach and embrace personalization to create a positive patient experience.
Activating Patients to Take Charge of Their Health
Do you know the most underutilized resource in healthcare? Patients. That’s why it’s critical to curate a humanized experience at scale. When patients feel seen and heard they are more likely to take action. By combining behavioral science with psychographics, healthcare organizations can get to know their patients on the deepest level and get them to necessary care.
As urgent care center demand grows, Upfront launches a dedicated business unit to serve the expanding sector
Upfront Healthcare, Staff
Upfront Healthcare is doubling down on its support of urgent care centers with the launch of a new business unit dedicated to creating sustained patient loyalty and revenue in the high-demand sector.
The spotlight is on … Shanika Gracien, Data Analyst
Upfront Healthcare, Staff
Helping people has always been in Shanika Gracien’s DNA. So, it wasn’t a surprise that the daughter of Haitian immigrants would choose to follow an enviable path into healthcare. But after studying to become a physician’s assistant in college, and interning for various clinics and hospitals, Shanika encountered one, slight problem: “I realized I didn’t like the sight of blood,” she laughs. Here’s how Shanika pivoted her career journey to combine her love for helping others with a role in tech to advance patient health from behind the scenes, as a Data Analyst at Upfront.
5 Effective Hospital Patient Loyalty Programs to Know
Brent Walker, Strategic Advisor
Loyalty programs are common in most of the business world, but they are relatively new within the field of healthcare. However, as the need to boost patient loyalty increases, more hospitals are exploring the idea of implementing hospital patient loyalty programs in their institutions. Benefits of Patient Loyalty Programs Patient loyalty programs offer several benefits […]
3 Practical Examples of Psychographic Segmentation in Marketing
Brent Walker, Strategic Advisor
In today’s digitally-driven economy, it’s a common practice for marketers and advertisers of all kinds to collect data about the consumers and prospects who interact with their brand. Today’s well-informed consumer also understands this fact, and as a result, they generally expect a higher level of engagement with the companies whose products or services they […]
Is healthcare home to the next wave of AI innovation?
Upfront Healthcare, Staff
Roughly 68% of patients believe healthcare providers need to improve their interactions with patients. In the areas of patient engagement, we know that offering personalized digital communications is critical to driving outcomes and health systems’ operational success. Could AI be the key to unlocking an even better patient experience?
Upfront’s Psychographics Study Shows Pandemic’s Impact on Health Consumer Behaviors
Upfront Healthcare, Staff
A new study from Upfront has reignited focus on patient reactivation efforts after the report suggested that healthy lifestyle behaviors continue to be influenced by habits formed during the pandemic — but lingering gaps in care persist for high-risk and vulnerable patient populations.
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