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Upfront Healthcare Expands Leadership Team with Strategic Appointments

Jan Berger And Manisha Sharma Join Upfront

Former Fortune 50 Executive Manisha Sharma Joins as Chief People Officer; Noted Author and Thought Leader Jan Berger Joins as Advisor

Chicago, IL – March 16, 2023 – Upfront Healthcare, a leader in patient engagement, announced today it has appointed Manisha Sharma as Chief People Officer (CPO) and Jan Berger as a strategic advisor. With decades of combined experience in healthcare and technology, the two new appointees will be integral in helping Upfront to continue scaling operations in service of its mission to guide every patient to the care they need via hyper-personalized experiences that enhance patient outcomes.

“Upfront’s success in delivering on our mission depends on the strength of our diverse team,” noted Ben Albert, CEO and co-founder of Upfront Healthcare. “Sharma and Berger bring a wealth of healthcare, technology and leadership experience that will propel growth as we continue transforming the patient experience.”

As CPO, Sharma will support Upfront’s core values that prioritize workplace community, clarity, competitive spirit, continuous improvement, service, grit, and transparency. “As a patient myself, I recognize the challenges that Upfront is trying to solve and am inspired by the talent and commitment of its team to humanize the patient experience,” said Sharma.

Sharma has worked for global Fortune 50 and 500 companies for more than 21 years, helping to build multi-billion-dollar tech- and consumer-focused businesses and products. Prior to joining Upfront, Sharma was the founder and CEO of Inscape Solutions & Consulting and Inscape Foundations. Sharma previously served in senior leadership and executive roles at Intel, Micron, Amazon, and Wayfair. 

As an advisor, Berger will play a critical role in providing clinical and patient trust counsel to The Bartosch Patient Activation Institute, Upfront’s applied research center dedicated to solving complex healthcare challenges by combining research, data, and design with human insights. With over 30 years in healthcare and consumer behavior, Berger is an independent director with significant board leadership experience, an author, keynote speaker, chief executive officer, and a Fortune 100 corporate officer. She previously founded Health Intelligence Partners and served as Executive Vice President, Chief Clinical & Innovation officer for CVS Health. Berger presently sits on the boards of GNS Healthcare, Tabula Rasa, and UCB Pharmaceuticals. In 2016, she was recognized by Crain’s Chicago Business as a Notable LGBTQ Business Executive.

“My career in healthcare operations has inspired a passion for population health initiatives that help organizations achieve their health equity goals. I am thrilled to join Upfront and The Bartosch Patient Activation Institute to expand on their work to achieve best-in-class patient activation outcomes,” said Berger.

About Upfront Healthcare

Upfront is a mission-driven healthcare company, delivering tangible outcomes to leading healthcare enterprises. Upfront’s patient engagement platform makes each patient feel seen, guiding their care experience through hyper-personalized omnichannel outreach. The backbone of the Upfront experience is the platform, which analyzes clinical and patient-reported data fused with psychographic segmentation and behavioral science to activate patients to complete necessary care, show up for visits, and close any gaps in care. Upfront is rooted in partnership, leveraging best-in-class healthcare expertise to maximize the impact of its technology to deliver a next-generation patient experience.

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