Balance Seekers are generally proactive in their health and are wellness-oriented. Behavioral trait examples of Balance Seekers are that they are open to many ideas, sources of information, and treatment options when it comes to their healthcare.
However, Balance Seekers themselves – not healthcare professionals – define what success looks like in their health. Physicians and other healthcare professionals are useful resources, but not the only resources, for leading a healthy life.
Statements with which Balance Seekers are statistically (95% confidence) more likely to agree relative to all other psychographic segments:
Keys to Engagement
Offer choices, options
Provide data, reasons and the “why” behind a recommendation
Give interesting and unique information/education
I like to take care of myself and don’t like going to the doctor unless I’m really sick.
Physicians are just one resource for me; I consider many sources when managing my health & wellbeing.