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Psychographic Segmentation

Balance Seekers

15% | Choices, Context, Candor

Balance Seekers are generally proactive in their health and are wellness-oriented. Behavioral trait examples of Balance Seekers are that they are open to many ideas, sources of information, and treatment options when it comes to their healthcare.

However, Balance Seekers themselves – not healthcare professionals – define what success looks like in their health. Physicians and other healthcare professionals are useful resources, but not the only resources, for leading a healthy life.

Statements with which Balance Seekers are statistically (95% confidence) more likely to agree relative to all other psychographic segments:

Psych Balance

Keys to Engagement

I like to take care of myself and don’t like going to the doctor unless I’m really sick.

Physicians are just one resource for me; I consider many sources when managing my health & wellbeing.