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Psychographic Segmentation

Trustful Responders

15% | Specific & Directive

Trustful Responders believe their physician is the most credible resource for their healthcare needs. Trustful Responders like to “cut to the chase” and do not like to be asked a lot of questions; these patient types look to their physician and other healthcare professionals for direction and guidance because of their expertise and credentials.

The character personality traits of Trustful Responders make them more likely to go to the doctor at the first sign of health concerns. However, Trustful Responders may not always follow a physician’s advice – not because they disagree with his/her recommendations, but because it is often difficult to work these recommendations into their routine.

Statements with which Trustful Responders are statistically (95% confidence) more likely to agree relative to all other psychographic segments:

Psych Responder

Keys to Engagement

I do whatever the doctor tells me.

I will go to the doctor at the first sign of health concerns.

There is a right way of doing things and a wrong way of doing things.