Upfront Resources
The healthcare industry is experiencing rapid transformation, making it difficult for enterprises to keep up. Stay ahead of the curve by exploring lessons and insights learned from the frontlines. Our resources are curated by Upfront experts and thought leaders to guide successful strategy implementation and change at your organization. Read blog posts, view case studies, watch videos, and more.
Featured Topics
The Power of Psychographics in Healthcare
The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting people by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.
Embracing Personalization to Drive Patient Engagement
The healthcare industry continues to lag behind consumers’ preference for convenience and experience — leading to increased competition from retail players and patient defection. Learn why health systems need to ditch their “one size fits all” approach and embrace personalization to create a positive patient experience.
Activating Patients to Take Charge of Their Health
Do you know the most underutilized resource in healthcare? Patients. That’s why it’s critical to curate a humanized experience at scale. When patients feel seen and heard they are more likely to take action. By combining behavioral science with psychographics, healthcare organizations can get to know their patients on the deepest level and get them to necessary care.
3 Social Media Strategies Hospitals Can Use to Acquire Patients
Hospitals and health systems have a difficult time constructing their social media strategy. The balance between managing the conversation and creating a healthy, engaging community is tricky at best and can cause chaos at worst. In a previous blog post, Upfront looked at how patients use social media to choose a hospital and how they […]
5 Ways Healthcare Organizations Can Boost Patient Loyalty
Brent Walker, Senior Vice President, Psychographics
Patient loyalty is one of the most important factors driving the success of your healthcare organization. Unfortunately, maintaining high levels of patient loyalty in healthcare is no easy feat. Because of increasing healthcare costs, health insurance issues, quality of care and other factors, few patients are loyal to any single healthcare system or organization. Measuring […]
Allina’s Journey: Improving Outcomes for Total Joint Replacement
Paul Prikazsky, Managing Principal, Client Strategy
According to the American Hospital Association, “bundled payments can align incentives for providers – hospitals, post-acute care providers, physicians, and other practitioners – and encourage them to work together to improve the quality and coordination of care.” For procedures like hip and knee replacements, a single payment/reimbursement covers an entire episode of care. This carries […]
Closing Cancer Care Gaps Through Psychographic Segmentation
Since 2000, February 4 has been internationally recognized as World Cancer Day by the Union for International Cancer Control (UICC) and from 2022 to 2024, the theme focuses on closing gaps in care. Unfortunately, cancer is becoming more prevalent all over the world with 20 million people diagnosed in 2021 and it’s the second leading […]
Preventing Hospital Readmissions
Brent Walker, Senior Vice President, Psychographics
Heart failure continues to be a very serious and expensive problem within the United States. In fact, data show that heart failure is responsible for 43 percent of Medicare spending, and the Center for Disease Control estimates that this condition costs the nation around $30.7 billion each year. One of the reasons congestive heart failure […]
4 Ways Psychographic Segmentation Can Close Gaps in Care
Nearly three years into the pandemic, patient health and wellbeing is not faring as well as they should be. This comes as no surprise to healthcare leaders, but comparing Upfront market research from 2018 results to 2022 results paints a powerful picture at how health outcomes have diminished. These are just some of the numbers […]
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