Healthcare consumerism is alive and well in 2023. Healthcare consumers continue to find that many of the advancements to improve patient engagement and health outcomes through data, analytics and AI are worth the investment. Despite these tools, there are still plenty of misconceptions about healthcare consumers, many of which have been prevalent in the last […]
Social media has become a big part of the research patients do to choose their hospital, and patient experience lies at the center of it. It’s not unusual for relatives and friends to openly share their experiences (good and bad) on Facebook. Some progressive health systems are even partnering with influencers on TikTok. Each of […]
Hospitals and health systems have a difficult time constructing their social media strategy. The balance between managing the conversation and creating a healthy, engaging community is tricky at best and can cause chaos at worst. In a previous blog post, Upfront looked at how patients use social media to choose a hospital and how they […]