Patient Acquisition

Urgent Care Illustration
Blog

Why Urgent Care Centers Must Prioritize Patient Engagement

Urgent care centers have emerged as pivotal entities in the healthcare ecosystem. Originally designed to address low acuity, non-emergency conditions, these centers have experienced remarkable growth in recent years — fueled in part by the COVID-19 pandemic and rising consumer demand for more accessible and convenient care. The urgent care model has greatly evolved over […]

April Patient Acquisition
Webinars

UCA Webinar – Your Urgent Care is Not a Commodity – Stop Marketing it That Way

How can healthcare organizations successfully execute a unified patient engagement strategy amid the fragmented technologies, stakeholders, and strategies across the care continuum? The solution must include rethinking system-wide governance to execute a unified patient engagement strategy.

April Patient Acquisition
Blog

3 Practical Examples of Psychographic Segmentation in Marketing

In today’s digitally-driven economy, it’s a common practice for marketers and advertisers of all kinds to collect data about the consumers and prospects who interact with their brand. Today’s well-informed consumer also understands this fact, and as a result, they generally expect a higher level of engagement with the companies whose products or services they […]

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Blog

Four Observations on the State of Patient Engagement

Now that the dust has settled a bit after the HLTH 2022 conference, I’ve had the chance to think about the state of patient engagement and the role Upfront can play leading significant improvements. I had many great discussions at HLTH with representatives from health systems, vendors and members of the investment community and enjoyed […]

Technology Research
Webinars

Acquire – Treat – Retain – Navigate: Technology & Research Advances for Urgent Care that Your EMR Cannot Deliver

Urgent Care has multiple needs that are not being met by your EMR. Demand capture is not an area of focus for your EMR or PM system; it only knows what has already occurred. Timely and targeted post-visit interactions using omni-channel digital automation will help you retain patients., whether it’s a referral to a specialist, a clinical status check, or even paying a bill. This webinar will discuss innovative ways to use the power of digital in conjunction with your EMR to cover all your needs.

Personalize Marketing
Webinars

Personalize Marketing and Patient Engagement Like World-Leading Retailers

Personalization is everywhere from the phone in your hand to your movies on Netflix, and healthcare consumers receive messages from a variety of industries based on their preferences, wants, needs and behaviors. Our experts will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.