Personalize Marketing and Patient Engagement Like World-Leading Retailers

Personalization is everywhere from the phone in your hand to your movies on Netflix, and healthcare consumers receive messages from a variety of industries based on their preferences, wants, needs and behaviors. This has been a challenge in health care for many reasons; however, there are consumer industry methods for deeply understanding consumers’ motivations and behavior triggers, which can be applied in health care to power marketing, business strategies and patient engagement.

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