Brent Walker, Senior Vice President, Psychographics
Psychographics pertain to people’s values, attitudes, lifestyles and personalities. These are key to understanding motivations and why people do what they do. Consumer segmentation involves grouping people according to shared traits; thus, psychographic segmentation groups people according to shared motivations. Harvard Business Review published an article titled, “Psychographics Are Just as Important for Marketers as […]
Ben Albert, CEO & Co-Founder
With the country on the go again after two years of stasis, health systems once more find themselves besieged by their own inaction pertaining to making healthcare convenient and accessible. As patients return to their professional and personal routines, scheduling necessary care is again a struggle between crowded schedules on both sides. Health systems without […]
Fierce Healthcare, Staff
How can healthcare organizations successfully execute a unified patient engagement strategy amid the fragmented technologies, stakeholders, and strategies across the care continuum? The solution must include rethinking system-wide governance to execute a unified patient engagement strategy.
At the height of COVID-19, Hartford HealthCare was asked to lead the charge for connecting Connecticut residents to equitable vaccine access. Upfront brought its deep healthcare expertise and data-driven technology to motivate the state’s population to immunize, at scale — then replicated its success to transform the system’s patient experience during the pandemic and beyond.
After a turbulent few years, healthcare providers find themselves wondering what’s next in improving their marketing efforts. Currently, healthcare marketing trends in 2023 look to utilize the digital health advancements that dominated the pandemic to tackle the biggest issues surrounding patient engagement. This theme resonated during the 2022 HLTH conference so much that Upfront Co-Founder […]
WellNow was looking for a partner to help drive innovation and revenue opportunities at its system of walk-in urgent care clinics. The healthcare enterprise engaged Upfront to leverage its advanced personalization engine to conduct digital outreach and navigate patients to care.