The Power of Psychographics in Healthcare
The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting people by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.
Embracing Personalization to Drive Patient Engagement
The healthcare industry continues to lag behind consumers’ preference for convenience and experience — leading to increased competition from retail players and patient defection. Learn why health systems need to ditch their “one size fits all” approach and embrace personalization to create a positive patient experience.
Activating Patients to Take Charge of Their Health
Do you know the most underutilized resource in healthcare? Patients. That’s why it’s critical to curate a humanized experience at scale. When patients feel seen and heard they are more likely to take action. By combining behavioral science with psychographics, healthcare organizations can get to know their patients on the deepest level and get them to necessary care.
Press Release: Upfront Healthcare Partners with Leading Health Systems and Physician Groups to Tackle the Growing Problem of Visit Adherence
FOR IMMEDIATE RELEASE: DuPage Medical Group adds Upfront’s Visit Adherence, featuring customized content delivered to patients via a personalized landing page and patient-activated rescheduling CHICAGO–(May 4th, 2021)–Nationwide averages suggest patients fail to show up or “late cancel” nearly 20 percent of all appointments and, of those, 50 percent are not re-booked. The impact on general […]
Forbes – Analysis: Covid-19 Vaccines Provide Shot In Arm For Digital Health
IN THE NEWS: Forbes Analysis: Covid-19 Vaccines Provide Shot in Arm for Digital Health After already seeing a surge in interest during the mandatory lockdowns, digital health providers are getting a second dose of growth from the vaccine roll-out. Digital health firms are raising more capital and have a better shot at going public as the […]
Fox 61: Hartford Healthcare Introduces New Vaccination Appointment System
IN THE NEWS: Fox 61 Hartford Healthcare Introduces New Vaccination Appointment System HARTFORD, Conn. — Hartford Healthcare is announcing a new alternative way to book your COVID vaccine appointment. Beginning tomorrow, if you are between the ages of 45-55, haven’t been vaccinated, and are registered through My Chart, Hartford Healthcare’s current vaccine booking system, you’ll automatically […]
AHA Center for Health Innovation Market Scan – Data-driven Initiative Drives Down Disparities in Rural Health Care
IN THE NEWS: AHA Center for Health Innovation Market Scan Data-driven Initiative Drives Down Disparities in Rural Health Care Identifying the underlying factors that contribute to disparities in outcomes in vulnerable rural populations and developing strategies to address these issues remain constant challenges, but progress is being made. OSF Healthcare’s health equity action lab is employing […]
Patient Engagement HIT Article – How Patient Outreach Technology Supports Vaccination Coordination
Patient outreach technology is helping one provider manage their vaccine efforts and navigate patient care. Getting the COVID-19 vaccine rolled out safely and efficiently is proving a logistical nightmare for the healthcare industry, pushing the need for coordinated patient outreach to the forefront. Nearly everyone is going to benefit from the shots, meaning providers and […]
Modern Healthcare Article – Chatbots, Texting Campaigns Help Manage Influx of COVID Vax Questions
To engage patients proactively, DuPage Medical Group has deployed a text- and email-based education campaign to get a better sense of how patients feel about the vaccine. The Downers Grove, Ill.-based medical group in late December sent its first set of text and email messages to patients as part of the campaign. It started sending […]
every step of the way.
We’re a healthcare company leveraging technology, not the other way around. Upfront leans on its deep healthcare expertise and client relationships to maximize the impact of our technology, delivering a next-generation patient experience.