Upfront Resources
The healthcare industry is experiencing rapid transformation, making it difficult for enterprises to keep up. Stay ahead of the curve by exploring lessons and insights learned from the frontlines. Our resources are curated by Upfront experts and thought leaders to guide successful strategy implementation and change at your organization. Read blog posts, view case studies, watch videos, and more.
Featured Topics
The Power of Psychographics in Healthcare
The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting people by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.
Embracing Personalization to Drive Patient Engagement
The healthcare industry continues to lag behind consumers’ preference for convenience and experience — leading to increased competition from retail players and patient defection. Learn why health systems need to ditch their “one size fits all” approach and embrace personalization to create a positive patient experience.
Activating Patients to Take Charge of Their Health
Do you know the most underutilized resource in healthcare? Patients. That’s why it’s critical to curate a humanized experience at scale. When patients feel seen and heard they are more likely to take action. By combining behavioral science with psychographics, healthcare organizations can get to know their patients on the deepest level and get them to necessary care.
Upfront Raises $10.5 Million in Oversubscribed Series C
New investment builds on recent acquisition of PatientBond to springboard company to meet surging demand for market-leading patient engagement and access solutions. Patient engagement and access platform Upfront today announced an additional $10.5 million in funding to accelerate its growth and product development initiatives. The Series C financing was co-led by Baird Capital, Echo Health […]
5 Ways Healthcare Organizations Can Boost Patient Loyalty
Brent Walker, Strategic Advisor
Patient loyalty is one of the most important factors driving the success of your healthcare organization. Unfortunately, maintaining high levels of patient loyalty in healthcare is no easy feat. Because of increasing healthcare costs, health insurance issues, quality of care and other factors, few patients are loyal to any single healthcare system or organization. Measuring […]
Upfront acquires PatientBond; expands capabilities for market-leading personalized patient access and engagement platform
CHICAGO & SALT LAKE CITY (August 18, 2022) — Patient engagement and access platform Upfront announced today the acquisition of PatientBond, the leader in consumer science for healthcare, creating a single enterprise technology solution to drive patient acquisition and loyalty. Upfront’s pioneering technology ensures every patient completes necessary care. Since 2016, the company has supported […]
Allina’s Journey: Improving Outcomes for Total Joint Replacement
Paul Prikazsky, Managing Principal, Client Strategy
According to the American Hospital Association, “bundled payments can align incentives for providers – hospitals, post-acute care providers, physicians, and other practitioners – and encourage them to work together to improve the quality and coordination of care.” For procedures like hip and knee replacements, a single payment/reimbursement covers an entire episode of care. This carries […]
Closing Cancer Care Gaps Through Psychographic Segmentation
Since 2000, February 4 has been internationally recognized as World Cancer Day by the Union for International Cancer Control (UICC) and from 2022 to 2024, the theme focuses on closing gaps in care. Unfortunately, cancer is becoming more prevalent all over the world with 20 million people diagnosed in 2021 and it’s the second leading […]
Preventing Hospital Readmissions
Brent Walker, Strategic Advisor
Heart failure continues to be a very serious and expensive problem within the United States. In fact, data show that heart failure is responsible for 43 percent of Medicare spending, and the Center for Disease Control estimates that this condition costs the nation around $30.7 billion each year. One of the reasons congestive heart failure […]
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