The Power of Psychographics in Healthcare
The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting people by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.
Embracing Personalization to Drive Patient Engagement
The healthcare industry continues to lag behind consumers’ preference for convenience and experience — leading to increased competition from retail players and patient defection. Learn why health systems need to ditch their “one size fits all” approach and embrace personalization to create a positive patient experience.
Activating Patients to Take Charge of Their Health
Do you know the most underutilized resource in healthcare? Patients. That’s why it’s critical to curate a humanized experience at scale. When patients feel seen and heard they are more likely to take action. By combining behavioral science with psychographics, healthcare organizations can get to know their patients on the deepest level and get them to necessary care.
Psychographics Versus Demographics in Healthcare
The healthcare ecosystem uses demographics and behavioral data (e.g., hospital utilization, claims data) to define and identify patients and populations. Hospitals, health insurance companies, urgent care centers and providers of all types group patients and other healthcare consumers into subpopulations through a process of consumer segmentation for purposes of marketing, risk stratification and patient engagement. […]
Upfront Updates its Proprietary Psychographic Segmentation Model
With its acquisition of PatientBond, Upfront integrated the healthcare industry’s only consumer psychographic segmentation model that has been proven to personalize patient engagement at scale. Psychographics pertain to people’s attitudes, values and personalities and are core to their motivations, priorities and communication preferences. Upfront, a platform for patient engagement and access, addresses healthcare consumers’ needs […]
Fierce Healthcare Interview with Ben Albert, CEO & Cofounder of Upfront Healthcare
Four Observations on the State of Patient Engagement
Now that the dust has settled a bit after the HLTH 2022 conference, I’ve had the chance to think about the state of patient engagement and the role Upfront can play leading significant improvements. I had many great discussions at HLTH with representatives from health systems, vendors and members of the investment community and enjoyed […]
Acquire – Treat – Retain – Navigate: Technology & Research Advances for Urgent Care that Your EMR Cannot Deliver
Urgent Care has multiple needs that are not being met by your EMR. Demand capture is not an area of focus for your EMR or PM system; it only knows what has already occurred. Timely and targeted post-visit interactions using omni-channel digital automation will help you retain patients., whether it’s a referral to a specialist, a clinical status check, or even paying a bill. This webinar will discuss innovative ways to use the power of digital in conjunction with your EMR to cover all your needs.
Personalize Marketing and Patient Engagement Like World-Leading Retailers
Personalization is everywhere from the phone in your hand to your movies on Netflix, and healthcare consumers receive messages from a variety of industries based on their preferences, wants, needs and behaviors. Our experts will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.
every step of the way.
We’re a healthcare company leveraging technology, not the other way around. Upfront leans on its deep healthcare expertise and client relationships to maximize the impact of our technology, delivering a next-generation patient experience.