Upfront Resources
The healthcare industry is experiencing rapid transformation, making it difficult for enterprises to keep up. Stay ahead of the curve by exploring lessons and insights learned from the frontlines. Our resources are curated by Upfront experts and thought leaders to guide successful strategy implementation and change at your organization. Read blog posts, view case studies, watch videos, and more.
Featured Topics
The Power of Psychographics in Healthcare
The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting people by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.
Embracing Personalization to Drive Patient Engagement
The healthcare industry continues to lag behind consumers’ preference for convenience and experience — leading to increased competition from retail players and patient defection. Learn why health systems need to ditch their “one size fits all” approach and embrace personalization to create a positive patient experience.
Activating Patients to Take Charge of Their Health
Do you know the most underutilized resource in healthcare? Patients. That’s why it’s critical to curate a humanized experience at scale. When patients feel seen and heard they are more likely to take action. By combining behavioral science with psychographics, healthcare organizations can get to know their patients on the deepest level and get them to necessary care.
Psychographics: A Key to Delivering Consumer-Centricity and Superior Results in Healthcare
Becker’s Healthcare, Staff
Psychographics have been used for decades by consumer products manufacturers and retailers, which has conditioned consumers to have higher expectations regarding products and services. Healthcare leaders must learn to take a page or two from the “consumer playbook” and develop strategies that are informed by deep consumer insights.
Psychographic Segmentation and its Practical Application in Personalized Patient Engagement and Activation
Upfront Healthcare, Staff
This whitepaper describes Upfront’s proven psychographic segmentation model and discusses how Upfront operationalizes this approach through omnichannel, digital engagement.
HIStalk Interview: Ben Albert, Co-Founder & CEO, Upfront
Ben Albert, CEO & Co-Founder
Albert discusses patient engagement, personalization and healthcare consumerism in the November 14, 2022, issue of HIStalk. Ben Albert, CEO and Co-Founder of Upfront was interviewed in the November 14, 2022 issue of HIStalk, in which he talks about the company’s mission and how Upfront is uniquely positioned to help health systems personalize patient engagement and […]
Beyond the Pandemic: What Hospitals and Health Systems Can Do to Reduce Expenses and Save Money
Hospitals and health systems continue to have challenges as they move on from the COVID-19 pandemic, but hospital margins rank as one of the top concerns. In the first eight months of 2022, median hospital margins were negative and it’s predicted hospitals will have the worst financial year in decades as a result. The cause […]
3 Healthcare Consumer Myths Debunked
Healthcare consumerism is alive and well in 2023. Healthcare consumers continue to find that many of the advancements to improve patient engagement and health outcomes through data, analytics and AI are worth the investment. Despite these tools, there are still plenty of misconceptions about healthcare consumers, many of which have been prevalent in the last […]
Healthcare Labor Shortage Solutions that Work
The healthcare labor shortage is dire, and healthcare organizations are in the thick of it. The HHS projects that the demand for registered nurses will be over 3.6 million by 2030 (>500,000 more RNs than were employed in 2021), and the Association of American Medical Colleges sees the U.S. short of up to 124,000 physicians […]
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