Upfront Resources
The healthcare industry is experiencing rapid transformation, making it difficult for enterprises to keep up. Stay ahead of the curve by exploring lessons and insights learned from the frontlines. Our resources are curated by Upfront experts and thought leaders to guide successful strategy implementation and change at your organization. Read blog posts, view case studies, watch videos, and more.
Featured Topics
The Power of Psychographics in Healthcare
The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting people by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.
Embracing Personalization to Drive Patient Engagement
The healthcare industry continues to lag behind consumers’ preference for convenience and experience — leading to increased competition from retail players and patient defection. Learn why health systems need to ditch their “one size fits all” approach and embrace personalization to create a positive patient experience.
Activating Patients to Take Charge of Their Health
Do you know the most underutilized resource in healthcare? Patients. That’s why it’s critical to curate a humanized experience at scale. When patients feel seen and heard they are more likely to take action. By combining behavioral science with psychographics, healthcare organizations can get to know their patients on the deepest level and get them to necessary care.
As Covid relief measures sunset, a potential Medicaid crisis looms. Here’s how healthcare systems can leverage digital engagement to create persistent enrollment
Carrie Kozlowski, COO & Co-Founder
In recent weeks it has been reported that the COVID-19 relief laws Congress enacted in 2020, which prohibit states from removing people from Medicaid, will end next month, meaning that local governments can resume eliminating people who no longer qualify for the program or do not furnish the required personal information, including address, income, and household size.
The Importance of Psychographic Segmentation
Brent Walker, Senior Vice President, Psychographics
Psychographics pertain to people’s values, attitudes, lifestyles and personalities. These are key to understanding motivations and why people do what they do. Consumer segmentation involves grouping people according to shared traits; thus, psychographic segmentation groups people according to shared motivations. Harvard Business Review published an article titled, “Psychographics Are Just as Important for Marketers as […]
The Pros and Cons of Consumer Segmentation
Brent Walker, Senior Vice President, Psychographics
Segmentation has long been a reliable consumer research technique for marketers of all stripes, but with the advent of big data (along with dramatic advances in computing technology), businesses have been able to boost their segmentation capabilities by orders of magnitude. By leveraging the power of advanced data analytics, marketers can create highly detailed consumer […]
First Gradually, and Then All at Once: Amazon Puts a Premium on Patient Experience
Ben Albert, CEO & Co-Founder
With the country on the go again after two years of stasis, health systems once more find themselves besieged by their own inaction pertaining to making healthcare convenient and accessible. As patients return to their professional and personal routines, scheduling necessary care is again a struggle between crowded schedules on both sides. Health systems without […]
Upfront Named Among Becker’s “Healthcare Revenue Cycle Management Companies to Know 2023”
Upfront Healthcare, Staff
CHICAGO (February 22, 2023) — Becker’s Hospital Review named Upfront Healthcare among its “Healthcare Revenue Cycle Management Companies to Know 2023.” As the Becker’s article points out, hospitals, health systems, physician practices and healthcare organizations are experiencing increasingly complex revenue cycles, and as patients bear a greater share of the costs of care, collections become […]
Fierce – Patient-Journey Disconnect Rethinking Patient Engagement Platforms
Fierce Healthcare, Staff
How can healthcare organizations successfully execute a unified patient engagement strategy amid the fragmented technologies, stakeholders, and strategies across the care continuum? The solution must include rethinking system-wide governance to execute a unified patient engagement strategy.
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