Upfront Resources
The healthcare industry is experiencing rapid transformation, making it difficult for enterprises to keep up. Stay ahead of the curve by exploring lessons and insights learned from the frontlines. Our resources are curated by Upfront experts and thought leaders to guide successful strategy implementation and change at your organization. Read blog posts, view case studies, watch videos, and more.
Featured Topics
The Power of Psychographics in Healthcare
The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting people by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.
Embracing Personalization to Drive Patient Engagement
The healthcare industry continues to lag behind consumers’ preference for convenience and experience — leading to increased competition from retail players and patient defection. Learn why health systems need to ditch their “one size fits all” approach and embrace personalization to create a positive patient experience.
Activating Patients to Take Charge of Their Health
Do you know the most underutilized resource in healthcare? Patients. That’s why it’s critical to curate a humanized experience at scale. When patients feel seen and heard they are more likely to take action. By combining behavioral science with psychographics, healthcare organizations can get to know their patients on the deepest level and get them to necessary care.
The spotlight is on … Andreo Sebastiani, Product Manager, Platform and Interoperability
Upfront Healthcare, Staff
Andreo Sebastiani has always thrived on challenges. Growing up in Pittsburgh, his early ambitions were fueled by sports and PC gaming, and soon evolved into an exciting career in tech. Today, as the Product Manager for Platform and Interoperability at Upfront, Andreo tackles complex integrations for health systems, improving the user experience and protecting data security for enterprises. Here’s how he’s navigating a career in health tech in an era of rapid transformation.
Focus on health equity intensifies, but much more work needs to be done
Lindsay Zimmerman, PhD, MPH, Vice President, Bartosch Patient Activation Institute
It is exciting to see how much healthcare has begun to focus on health equity in recent years, but we still have a tremendous opportunity to better serve patients and our communities. Cross-functional collaborations, and more discussions like those at the KLAS SDOH Summit, are the only way we will be able to remove patient barriers and ensure all patients have the care they need and deserve.
The Top 5 Causes of Hospital Readmissions – and How to Prevent Them
Brent Walker, Strategic Advisor
Established in the Affordable Care Act, the Hospital Readmissions Reduction Program (HRRP) aims to reduce the number of preventable 30 day readmissions— and the numbers have declined since its inception. In fact, the Kaiser Family Foundation notes that rates actually began to fall in 2012 as hospitals anticipated that penalties would be applied based on […]
As Covid relief measures sunset, a potential Medicaid crisis looms. Here’s how healthcare systems can leverage digital engagement to create persistent enrollment
Carrie Kozlowski, COO & Co-Founder
In recent weeks it has been reported that the COVID-19 relief laws Congress enacted in 2020, which prohibit states from removing people from Medicaid, will end next month, meaning that local governments can resume eliminating people who no longer qualify for the program or do not furnish the required personal information, including address, income, and household size.
The Importance of Psychographic Segmentation
Brent Walker, Strategic Advisor
Psychographics pertain to people’s values, attitudes, lifestyles and personalities. These are key to understanding motivations and why people do what they do. Consumer segmentation involves grouping people according to shared traits; thus, psychographic segmentation groups people according to shared motivations. Harvard Business Review published an article titled, “Psychographics Are Just as Important for Marketers as […]
The Pros and Cons of Consumer Segmentation
Brent Walker, Strategic Advisor
Segmentation has long been a reliable consumer research technique for marketers of all stripes, but with the advent of big data (along with dramatic advances in computing technology), businesses have been able to boost their segmentation capabilities by orders of magnitude. By leveraging the power of advanced data analytics, marketers can create highly detailed consumer […]
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