The Power of Psychographics in Healthcare
The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting people by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.
Embracing Personalization to Drive Patient Engagement
The healthcare industry continues to lag behind consumers’ preference for convenience and experience — leading to increased competition from retail players and patient defection. Learn why health systems need to ditch their “one size fits all” approach and embrace personalization to create a positive patient experience.
Activating Patients to Take Charge of Their Health
Do you know the most underutilized resource in healthcare? Patients. That’s why it’s critical to curate a humanized experience at scale. When patients feel seen and heard they are more likely to take action. By combining behavioral science with psychographics, healthcare organizations can get to know their patients on the deepest level and get them to necessary care.
The Pros and Cons of Consumer Segmentation
Segmentation has long been a reliable consumer research technique for marketers of all stripes, but with the advent of big data (along with dramatic advances in computing technology), businesses have been able to boost their segmentation capabilities by orders of magnitude. By leveraging the power of advanced data analytics, marketers can create highly detailed consumer […]
First Gradually, and Then All at Once: Amazon Puts a Premium on Patient Experience
With the country on the go again after two years of stasis, health systems once more find themselves besieged by their own inaction pertaining to making healthcare convenient and accessible. As patients return to their professional and personal routines, scheduling necessary care is again a struggle between crowded schedules on both sides. Health systems without […]
Upfront Named Among Becker’s “Healthcare Revenue Cycle Management Companies to Know 2023”
CHICAGO (February 22, 2023) — Becker’s Hospital Review named Upfront Healthcare among its “Healthcare Revenue Cycle Management Companies to Know 2023.” As the Becker’s article points out, hospitals, health systems, physician practices and healthcare organizations are experiencing increasingly complex revenue cycles, and as patients bear a greater share of the costs of care, collections become […]
Fierce – Patient-Journey Disconnect Rethinking Patient Engagement Platforms
How can healthcare organizations successfully execute a unified patient engagement strategy amid the fragmented technologies, stakeholders, and strategies across the care continuum? The solution must include rethinking system-wide governance to execute a unified patient engagement strategy.
Carrie Kozlowski Uses the Science of Health Communication to Activate Patients
In this episode, Joy sits down with Carrie Kozlowski, Co-Founder, and COO of UpFront Healthcare. Her organization helps to activate patients by providing them with proactive and personalized information that reaches them where they are.
Leadership Insights: Listening to understand and seek clarity
Kozlowski began her healthcare journey as an occupational therapist and later served on MGMA’s board of directors. In this interview, she discusses her career, leading with empathy, and the importance of grace when managing teams.
every step of the way.
We’re a healthcare company leveraging technology, not the other way around. Upfront leans on its deep healthcare expertise and client relationships to maximize the impact of our technology, delivering a next-generation patient experience.