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Patient Activation

Case Studies

Upfront Reimagines the Patient Experience at Hartford HealthCare

At the height of COVID-19, Hartford HealthCare was asked to lead the charge for connecting Connecticut residents to equitable vaccine access. Upfront brought its deep healthcare expertise and data-driven technology to motivate the state’s population to immunize, at scale — then replicated its success to transform the system’s patient experience during the pandemic and beyond.

Case Studies

Discover how Upfront used personalized messaging to increase return patient volume at WellNow Urgent Care

WellNow was looking for a partner to help drive innovation and revenue opportunities at its system of walk-in urgent care clinics. The healthcare enterprise engaged Upfront to leverage its advanced personalization engine to conduct digital outreach and navigate patients to care.

Case Studies

How Upfront engaged half a million patients for necessary care at Prisma Health by applying behavior science   

As one of the 50 largest health systems in the U.S., Prisma Health was significantly impacted by the pandemic fallout: staff burnout, delayed preventative screenings, and low medication adherence were all increasing the strain. Prisma enlisted Upfront to engage and activate patients, using behavior science to return patients to necessary care.

Whitepapers

Psychographics: A Key to Delivering Consumer-Centricity and Superior Results in Healthcare

During this webinar, we'll show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.

Whitepapers

Psychographic Segmentation and its Practical Application in Personalized Patient Engagement and Activation

This whitepaper describes Upfront’s proven psychographic segmentation model and discusses how Upfront operationalizes this approach through omnichannel, digital engagement.

Blog

First Gradually, and Then All at Once: Amazon Puts a Premium on Patient Experience

With the country on the go again after two years of stasis, health systems once more find themselves besieged by their own inaction pertaining to making healthcare convenient and accessible. As patients return to their professional and personal routines, scheduling necessary care is again a struggle between crowded schedules on both sides. Health systems without […]