Upfront Resources
The healthcare industry is experiencing rapid transformation, making it difficult for enterprises to keep up. Stay ahead of the curve by exploring lessons and insights learned from the frontlines. Our resources are curated by Upfront experts and thought leaders to guide successful strategy implementation and change at your organization. Read blog posts, view case studies, watch videos, and more.
Featured Topics
The Power of Psychographics in Healthcare
The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting people by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.
Embracing Personalization to Drive Patient Engagement
The healthcare industry continues to lag behind consumers’ preference for convenience and experience — leading to increased competition from retail players and patient defection. Learn why health systems need to ditch their “one size fits all” approach and embrace personalization to create a positive patient experience.
Activating Patients to Take Charge of Their Health
Do you know the most underutilized resource in healthcare? Patients. That’s why it’s critical to curate a humanized experience at scale. When patients feel seen and heard they are more likely to take action. By combining behavioral science with psychographics, healthcare organizations can get to know their patients on the deepest level and get them to necessary care.
How Psychographic Segmentation Can Help Transform Healthcare
Brent Walker, Senior Vice President, Psychographics
Healthcare is one of the most talked-about (and controversial) topics of our day. And while opinions may vary greatly in terms of what needs to be improved, the general consensus is that the healthcare industry is due for a much-needed overhaul. One of the more difficult challenges to tackle has been “cracking the code” of […]
How Patients use Social Media to Choose a Hospital
Social media has become a big part of the research patients do to choose their hospital, and patient experience lies at the center of it. It’s not unusual for relatives and friends to openly share their experiences (good and bad) on Facebook. Some progressive health systems are even partnering with influencers on TikTok. Each of […]
Upfront Achieves HITRUST Risk-based, 2-year Certification to Manage Risk, Improve Security Posture and Meet Compliance Requirements
Upfront Healthcare, Staff
HITRUST Risk-based, 2-year Certification validates Upfront is committed to meeting key regulations and protecting sensitive information CHICAGO (September 28, 2022) — Patient engagement and access platform Upfront today announced that its systems, specifically Patient Microsites, the Upfront Portal, and supporting infrastructure have earned Certified status for information security by HITRUST. This achievement is a milestone […]
3 Ways to Improve HCAHPS Scores through Patient Engagement
If there is anything to be said about the last few years, patients are eager for better healthcare experiences, whether it’s patient engagement or care quality. It’s why healthcare consumerism has been a large area for growth in the industry over the last decade. But long before this, there was a time where hospitals weren’t […]
How to be a Digital-First Health System
The pandemic has changed many ways hospitals and health systems operate, but the most notable change is how the patient experience is quickly becoming digital. For some providers, it’s intimidating, but the ones who fully embrace the change and seek the advances that have developed over the years will prosper and ignite patient activation. That […]
Upfront Healthcare’s “Caretraffic Control” Approach to Getting Patients to their next Medical Destination
Ben Albert, CEO & Co-Founder
By applying analytics to scheduling, billing, and operational data to develop each patients’ profile, the company can direct patients through an app-less experience to their next right service, which can be booked right then. Not only do patients enjoy this much easier experience, but providers benefit from the improved revenue profile for each patient and reduced administrative overhead
Empower patients
every step of the way.
We’re a healthcare company leveraging technology, not the other way around. Upfront leans on its deep healthcare expertise and client relationships to maximize the impact of our technology, delivering a next-generation patient experience.