The Power of Psychographics in Healthcare
The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting people by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.
Embracing Personalization to Drive Patient Engagement
The healthcare industry continues to lag behind consumers’ preference for convenience and experience — leading to increased competition from retail players and patient defection. Learn why health systems need to ditch their “one size fits all” approach and embrace personalization to create a positive patient experience.
Activating Patients to Take Charge of Their Health
Do you know the most underutilized resource in healthcare? Patients. That’s why it’s critical to curate a humanized experience at scale. When patients feel seen and heard they are more likely to take action. By combining behavioral science with psychographics, healthcare organizations can get to know their patients on the deepest level and get them to necessary care.
Upfront Achieves HITRUST Risk-based, 2-year Certification to Manage Risk, Improve Security Posture and Meet Compliance Requirements
HITRUST Risk-based, 2-year Certification validates Upfront is committed to meeting key regulations and protecting sensitive information CHICAGO (September 28, 2022) — Patient engagement and access platform Upfront today announced that its systems, specifically Patient Microsites, the Upfront Portal, and supporting infrastructure have earned Certified status for information security by HITRUST. This achievement is a milestone […]
3 Ways to Improve HCAHPS Scores through Patient Engagement
If there is anything to be said about the last few years, patients are eager for better healthcare experiences, whether it’s patient engagement or care quality. It’s why healthcare consumerism has been a large area for growth in the industry over the last decade. But long before this, there was a time where hospitals weren’t […]
How to be a Digital-First Health System
The pandemic has changed many ways hospitals and health systems operate, but the most notable change is how the patient experience is quickly becoming digital. For some providers, it’s intimidating, but the ones who fully embrace the change and seek the advances that have developed over the years will prosper and ignite patient activation. That […]
Upfront Healthcare’s “Caretraffic Control” Approach to Getting Patients to their next Medical Destination
By applying analytics to scheduling, billing, and operational data to develop each patients’ profile, the company can direct patients through an app-less experience to their next right service, which can be booked right then. Not only do patients enjoy this much easier experience, but providers benefit from the improved revenue profile for each patient and reduced administrative overhead
3 Social Media Strategies Hospitals Can Use to Acquire Patients
Hospitals and health systems have a difficult time constructing their social media strategy. The balance between managing the conversation and creating a healthy, engaging community is tricky at best and can cause chaos at worst. In a previous blog post, Upfront looked at how patients use social media to choose a hospital and how they […]
Upfront Rolls Out Significant Advancements in its Patient Engagement and Access Platform
New investment is accelerating Upfront innovations to meet the market need for a single enterprise technology solution for patient engagement and access. As Upfront announced that it added $10.5 million in funding, the company also unveiled its new advanced product features, focused specifically in three key areas: content and patient experience, interoperability and integration, as […]
every step of the way.
We’re a healthcare company leveraging technology, not the other way around. Upfront leans on its deep healthcare expertise and client relationships to maximize the impact of our technology, delivering a next-generation patient experience.