The Power of Psychographics in Healthcare
The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting people by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.
Embracing Personalization to Drive Patient Engagement
The healthcare industry continues to lag behind consumers’ preference for convenience and experience — leading to increased competition from retail players and patient defection. Learn why health systems need to ditch their “one size fits all” approach and embrace personalization to create a positive patient experience.
Activating Patients to Take Charge of Their Health
Do you know the most underutilized resource in healthcare? Patients. That’s why it’s critical to curate a humanized experience at scale. When patients feel seen and heard they are more likely to take action. By combining behavioral science with psychographics, healthcare organizations can get to know their patients on the deepest level and get them to necessary care.
5 Effective Hospital Patient Loyalty Programs to Know
Loyalty programs are common in most of the business world, but they are relatively new within the field of healthcare. However, as the need to boost patient loyalty increases, more hospitals are exploring the idea of implementing hospital patient loyalty programs in their institutions. Benefits of Patient Loyalty Programs Patient loyalty programs offer several benefits […]
3 Practical Examples of Psychographic Segmentation in Marketing
In today’s digitally-driven economy, it’s a common practice for marketers and advertisers of all kinds to collect data about the consumers and prospects who interact with their brand. Today’s well-informed consumer also understands this fact, and as a result, they generally expect a higher level of engagement with the companies whose products or services they […]
Is healthcare home to the next wave of AI innovation?
Roughly 68% of patients believe healthcare providers need to improve their interactions with patients. In the areas of patient engagement, we know that offering personalized digital communications is critical to driving outcomes and health systems’ operational success. Could AI be the key to unlocking an even better patient experience?
The Top 5 Causes of Hospital Readmissions – and How to Prevent Them
Established in the Affordable Care Act, the Hospital Readmissions Reduction Program (HRRP) aims to reduce the number of preventable 30 day readmissions— and the numbers have declined since its inception. In fact, the Kaiser Family Foundation notes that rates actually began to fall in 2012 as hospitals anticipated that penalties would be applied based on […]
As Covid relief measures sunset, a potential Medicaid crisis looms. Here’s how healthcare systems can leverage digital engagement to create persistent enrollment
In recent weeks it has been reported that the COVID-19 relief laws Congress enacted in 2020, which prohibit states from removing people from Medicaid, will end next month, meaning that local governments can resume eliminating people who no longer qualify for the program or do not furnish the required personal information, including address, income, and household size.
The Importance of Psychographic Segmentation
Psychographics pertain to people’s values, attitudes, lifestyles and personalities. These are key to understanding motivations and why people do what they do. Consumer segmentation involves grouping people according to shared traits; thus, psychographic segmentation groups people according to shared motivations. Harvard Business Review published an article titled, “Psychographics Are Just as Important for Marketers as […]
every step of the way.
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