The Power of Psychographics in Healthcare
The key to motivating healthcare consumer behaviors starts with psychographics. Segmenting people by their attitudes, values, lifestyles, and personalities gets to the root of their motivation and allows you to target interactions based on their preferred communication style.
Embracing Personalization to Drive Patient Engagement
The healthcare industry continues to lag behind consumers’ preference for convenience and experience — leading to increased competition from retail players and patient defection. Learn why health systems need to ditch their “one size fits all” approach and embrace personalization to create a positive patient experience.
Activating Patients to Take Charge of Their Health
Do you know the most underutilized resource in healthcare? Patients. That’s why it’s critical to curate a humanized experience at scale. When patients feel seen and heard they are more likely to take action. By combining behavioral science with psychographics, healthcare organizations can get to know their patients on the deepest level and get them to necessary care.
Leadership Insights: Listening to understand and seek clarity
Kozlowski began her healthcare journey as an occupational therapist and later served on MGMA’s board of directors. In this interview, she discusses her career, leading with empathy, and the importance of grace when managing teams.
Discover how Upfront used personalized messaging to increase return patient volume at WellNow Urgent Care
WellNow was looking for a partner to help drive innovation and revenue opportunities at its system of walk-in urgent care clinics. The healthcare enterprise engaged Upfront to leverage its advanced personalization engine to conduct digital outreach and navigate patients to care.
See how Upfront erased gaps in breast cancer screenings at OSF HealthCare
OSF HealthCare partnered with Blue Cross Blue Shield to identify a group of 1,200 patients due for a mammogram and located within hardship zip codes considered to have less access to care. The organization then partnered with Upfront to break through access barriers. Learn how Upfront deployed personalized digital communications to reverse the disparity and double the rates of mammogram screenings at the Midwest-based health system.
How Upfront engaged half a million patients for necessary care at Prisma Health by applying behavior science
As one of the 50 largest health systems in the U.S., Prisma Health was significantly impacted by the pandemic fallout: staff burnout, delayed preventative screenings, and low medication adherence were all increasing the strain. Prisma enlisted Upfront to engage and activate patients, using behavior science to return patients to necessary care.
Upfront Updates its Proprietary Psychographic Segmentation Model
With its acquisition of PatientBond, Upfront integrated the healthcare industry’s only consumer psychographic segmentation model that has been proven to personalize patient engagement at scale. Psychographics pertain to people’s attitudes, values and personalities and are core to their motivations, priorities and communication preferences. Upfront, a platform for patient engagement and access, addresses healthcare consumers’ needs […]
Fierce Healthcare Interview with Ben Albert, CEO & Cofounder of Upfront Healthcare
every step of the way.
We’re a healthcare company leveraging technology, not the other way around. Upfront leans on its deep healthcare expertise and client relationships to maximize the impact of our technology, delivering a next-generation patient experience.